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Shop NowRecently, Emily Clow applied for a marketing position at an Austin-based company that helps entrepreneurs build their businesses.
She was excited to put her social media and sales knowledge to use.
However, the potential employer made an inappropriate action shortly after she sent in her application.
The employer requested additional application materials from Clow and then posted a photo of her in a bikini from her Instagram account to the company’s Instagram Stories with a cautionary notice for other applicants not to “share your social media accounts with a potential employer if this is the kind of content on it”.
To make matters worse, they also wrote: “I am looking for a professional marketer – not a bikini model. Go on with your bad self and do whatever in private. But this is not doing you any favors in finding a professional job.”
This public humiliation caused Clow to respond by posting about the bad experience online because she felt that others were likely going through similar issues when job hunting.
When Clow saw what had happened, she was taken aback – as anyone would be in such circumstances – and said “You don’t expect a potential employer to do something like this”.
She tried contacting Kickass Masterminds (the company responsible) three times but they blocked her on social media after her third attempt without replying or commenting back.
The CEO and creator of Kickass Masterminds did not reply to demands for comment either which only added fuel to the fire around them getting called out online by many people who viewed their actions as wrong and hypocritical since they too have swimsuit pictures on their own “professional” Instagram page.
At the height of the viral outpouring of anger against Kickass Masterminds, the company deleted its Twitter account and made its Instagram account private as well as taking down its website and LinkedIn page according to reports by New York Post.
Finally, after much heat, Christensen issued an apology but noted that it was still Clow’s fault, saying she had made “an error in judgment”.
